Job Description

About the Role: We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution. You will be responsible for leading the end-to-end marketing function including lead generation, campaign performance, account growth and marketing technology enablement playing a critical role in driving our overall growth. Key Responsibilities: Strategic Leadership: - Define and drive global marketing operations strategies, aligning with company vision and business goals. - Lead integrated service definition, go-to-market planning, and new business opportunity creation. - Take full ownership of P&L for the marketing function, ensuring profitability and sustained growth. - Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives. Marketing Operations & Technology: - Implement and manage marketing tools, platforms and automation systems in coordination with revenue and sales ops teams. - Champion best practices in data governance, campaign tracking, CRM and reporting. - Drive marketing automation strategies using tools like Hubspot, Marketo, Pardot and CRMs such as Salesforce (preferably SFMC). Analytics & Performance Management: - Track, analyze and optimize the effectiveness of lead generation, lead nurturing and funnel development programs. - Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment using platforms like ZoomInfo, Ringlead, etc. - Provide regular reporting on campaign ROI, customer acquisition, retention and overall program effectiveness. Team Management & Collaboration: - Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions. - Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership. Key Requirements: - 15+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India based clients. - Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives. - Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity. - Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc. - Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges. - Experience working with SaaS-based or tech-led services/solutions is highly preferred. - Highly collaborative, culturally sensitive, and adept at working across functions and geographies. - Excellent communication, stakeholder management, and storytelling skills. (ref:updazz.com)