PR Manager
JOB DESCRIPTION :
We- re looking for an experienced PR Manager/ Associate , as part of the marketing team to drive and produce events.
Responsibilities :
- Create and execute monthly and annual PR plans and strategies
- Write press releases, media announcements, speeches and other PR copy
- Prepare presentations and content for media briefings
- Establishing and maintaining direct media relations with relevant media and influencers and bloggers
- Identify opportunities in the business that can be used for story ideas
- Build and maintain targeted media lists, and nurture relationships with key reporters and bloggers/ influencers
- Organize PR activations to promote the company- s image and serve as the spokesperson
- Plan and execute press conferences whenever needed
- Lead and manage the PR agency - ensuring regular briefs, weekly calls, reports and delivery from the agency
- Maintaining and updating relevant PR material such as company profile, SPOC profiles, etc.
- Provide effective crisis management solutions as and when required
- Study PR trends and use best practices.
- Regularly submit PR reports.
- Work and collaborate with the relevant people across departments to source information
- Monitor and analyze effectiveness of PR campaigns and communicate insights to management
Qualifications :
- 7-9 years of PR experience
- Has experience in working directly with media houses, journalists
- Experience of working at or with a PR agency
- Excellent communication skills, written and spoken
- Experience with PR campaigns and media management.
- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
- Very meticulous
- Ability to adapt and works well with people and teams
- Deadline-oriented, inquisitive, with great follow-up and reporting skills.
- Up to date with PR trends, social media etc.
- Overall friendly attitude, knows how to work hard and party hard
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