, you will be the creative engine behind our brand presence -- online and offline. From shaping customer perception about refurbished devices to driving impactful campaigns, you'll play a key role in building trust, visibility, and growth.
What You'll Do:
Digital & Social Media Magic
Craft and execute high-impact social media strategies across Instagram, Facebook, YouTube, and emerging platforms.
Plan engaging content around product stories, tech tips, unboxing reels, customer testimonials, and sustainability moments.
Manage influencer tie-ups and collaborations that build brand credibility.
SEO & Website Growth
Own our SEO strategy -- keyword research, on-page and off-page SEO, content optimization, and performance tracking.
Work closely with content creators to boost organic visibility and conversions.
Brand Development
Shape the narrative of the refurbished smartphone market -- making trust, quality, and savings our core brand pillars.
Build a consistent brand voice across all touchpoints -- digital, retail, packaging, and communication.
Plan and execute brand campaigns focused on affordability, reliability, and sustainability.
Offline Marketing & Campaigns
Drive retail-level marketing: branding, POS materials, store activations, kiosk promotions, flyers, and outdoor campaigns.
Plan and manage product launch events, offline roadshows, campus activations, and dealer engagement programs.
Coordinate with vendors and partners for seamless execution.
Data & Performance
Monitor campaign performance, lead funnels, customer journey analytics, and ROAS.
Use insights to optimize ongoing campaigns and forecast upcoming trends.
What You Bring:
3 -5 years of experience in digital marketing, brand marketing, or growth roles.
Proven expertise in
social media management, SEO, offline marketing, campaign execution, and brand building
.
A creative mindset with strong storytelling skills, especially in the tech/gadget space.
Ability to work with cross-functional teams, agencies, and influencers.
Strong analytical abilities and a growth-first mentality.
Job Type: Full-time
Pay: ₹600,000.00 - ₹800,000.00 per year
Benefits:
Paid sick time
Paid time off
Provident Fund
Expected Start Date: 01/12/2025
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