Job Description

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What youll do at Merkle|Sokrati?
Analyze, access, query, integrate, and leverage data from various platforms and systems in the MarTech ecosystem to develop intelligent marketing campaigns and digital personalization Create data, segments, and audience sets and profiles in Audience Studio / DMP based on business strategies, requirements and needs to generate insights and maximization of the platform
Lead the mapping, organization, and maintenance of data in Audience Studio / DMP. Track and analyze website traffic patterns and online customer behaviors through DMP
Develop, improve, and enhance all processes in DMP and Personalization efforts as well as managing and maintaining process maps and procedures
Establish and manage governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform
Debug, troubleshoot, and fix the configuration and integration issues.
Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
Architect solutions & provide recommendations that drive results on client campaigns & objectives
Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
Develop custom performance reporting and analyses across multiple channels/clients
Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Qualifications:
What we are looking for?
Primary Skills:
o Someone who is inquisitive and has great problem-solving skills
o Ability to own projects and work independently once given a direction
o Experience working directly with business users to build reports, dashboards and solving business questions with data
Core Skills:
o 2 years of professional experience in using :
o Adobe Experience tools (Audience Manager) or
o Salesforce (Audience 360)
o Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) add on skillset
Tools Expertise:
o Experience using
R/Python/SAS
SQL
Advanced Excel
ML building and deployment using AWS/GCP
Education: Any Graduate
Industry: Advertising/PR/Event Management, Entertainment/Media

Skills Required