Job Description

KEY AREAS

DETAILS FOR RECRUITMENT, PERFORMANCE MANAGEMENT AND DEVELOPMENT RELATED ACTIVITIES

Job Title

Manager

Functional Job Title

Manager - Marketing Communications

Department

Marketing and Sales

Reports to

Sales and Marketing Head

Scope

Brand Development, Advertising, Digital Marketing, Collateral Creation and Event Management

Job Summary

(Why does this Job Exist?)

The purpose of the role is to increase brand recall, improve brand perception and inculcate top of the mind recall of VEKA products amongst the target audience.

Minimum Qualification

Graduate with MBA in Marketing

Experience

8-10 years of experience in relevant field

Compensation

Minimum Competencies

(Knowledge and Skills)

Understanding of the Industry and challenges thereof


Social Media Management. Experience in executing large Events, Running Digital / Social Media Campaign, 360 Degree Marketing Campaigns, and Print Campaigns


Event Management. Experience in executing large Events, Running Digital / Social Media Campaign, 360 Degree Marketing Campaigns, and Print Campaigns


Advertising Knowledge


Vendor Hiring and Relationship Management


Understanding of SEO & Website Development processes


Presentation Skill and knowledge of MS Office Suite

Behavioural Competencies

Coordination Skill


People Management Skills


Communication Skills


Creative Acumen

Primary Roles

Vendor Management


Campaign Management


Website Management

Primary

Responsibilities / Accountabilities

(What this job expects from you?)

Design, Develop and Implement a Campaign strategy by brand and product. Monitor its performance across various mediums and incorporate changes as required to enhance brand engagement


Identify, educate and manage vendors to build and enhance VEKA Brand


Coordinate with advertising agencies to develop collaterals and campaigns


Collaborate and coordinate with the sales team to ensure that fabricators have access to / prepare relevant branding materials that includes brochures, collaterals and all supporting documents


Responsible for all marketing activities related to events, exhibitions, seminars, roadshows etc.


Internal & External Communications


Set-up maintain and track Marketing calendar


Website Development & maintenance along with SEO


Brand engagement, management, and enhancement across all digital platforms

Other Duties and Responsibilities

Work on other initiative and Strategies as suggested by Management from time to time

Job Category:

Marcom

Job Type:

Full Time

Job Location:

Hyderabad