- Bachelor's degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or related roles.
- Strong understanding of retail environments and consumer behaviour.
- Excellent analytical and strategic thinking skills.
- Strong communication and negotiation abilities.
- Proficiency in Microsoft Office Suite and CRM software.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Flexibility to travel as required.
Key Responsibilities:
- Understanding of proper sales on the ground.
- Basic Margins and cost calculation.
- Understanding of retailer schemes and handling a team.
- Monitor and drive tertiary sales performance across all retail channels.
- Develop and implement initiatives to boost tertiary sales, including incentive programs, training, and promotional activities.
- Analyse tertiary sales data to identify trends, issues, and opportunities for improvement.
- Plan and oversee trade marketing campaigns, including promotions, in-store displays, and events.
- Collaborate with sales teams to ensure successful implementation of campaigns in various retail channels.
- Provide sales teams with the necessary tools and materials to support trade marketing activities.
- Conduct training sessions for promoter / merchandising teams to ensure understanding and effective execution of trade marketing plans.
- Build and maintain strong relationships with key retailers and decision makers.
- Negotiate and coordinate joint marketing activities with retail partners.
- Track and analyse the performance of promoter / merchandising teams using relevant metrics and KPIs.
- Prepare regular reports on campaign effectiveness and provide insights for future improvements.
- Work closely with marketing, and sales teams to ensure product availability and effective promotions.
If interested please contact
Mail id : hr@nambisans.in
Mobile No. 96773 66211
Job Types: Full-time, Permanent
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Work Location: In person
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