Job Description

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About Tracxn:

Tracxn (www.tracxn.com) is a Bangalore-based product company providing a research and deal-sourcing platform for Venture Capital, Private Equity, Corp Dev, and other professionals working around the startup ecosystem. We are a team of 750+ working professionals serving our customers across the globe.

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About the Role

We are seeking a highly organized, strategic, and results-oriented

Manager - Strategy and Operations, Marketing

to oversee the core operational and strategic functions of our marketing department. This role is crucial for ensuring efficiency, consistency, and growth across all our public-facing marketing channels. You will be responsible for translating our brand vision into executable strategies and optimizing day-to-day operations across various marketing units.

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Key Responsibilities

1. Strategic Planning & Initiatives:

Develop and implement innovative marketing initiatives designed to significantly increase brand visibility, market penetration, and customer engagement. Analyze market trends, competitor activities, and campaign performance data to identify growth opportunities and strategic adjustments. Work with the leadership and help them drive the annual and quarterly marketing planning process, to set achievable, data-driven goals.

2. Operational Oversight & Execution:

Oversee the day-to-day operations of core marketing units, including Social Media Management, Digital Advertising (e.g., Meta Ads, Google Ads), and Content/Design Production for public pages. Streamline workflows and processes across marketing functions to maximize efficiency, accountability, and project delivery timelines. Manage the internal marketing calendar, ensuring all activities are coordinated and executed on time and within budget.

3. Brand Consistency:

Act as the primary guardian of our brand identity, tone, and visual guidelines across allexternal and internal marketing channels (social, web, digital ads, etc.). Develop and maintain documentation, style guides, and approval processes to ensure 100% brand consistency in all published material.

4. Performance Analysis & Optimization:

Establish key performance indicators (KPIs) for operational efficiency and marketing campaign success. Monitor, analyze, and report on the performance of all core marketing activities, translating data into clear, actionable recommendations for optimization.

5. Team Leadership & Development

Lead and develop a team of marketing specialists (e.g., social media coordinators, content creators, digital ads managers, etc). Set clear goals, providing regular feedback to ensure team members are meeting high standards of execution and innovation. Manage team capacity, assign projects, and ensure optimal allocation of marketing resources to meet strategic priorities.
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Requirements:

6-9 years of professional experience in Marketing, Marketing Operations, Strategy, or a closely related field. Demonstrated first-hand experience in the full cycle of marketing: Ideation, Execution, and Operations. Proven expertise in managing one or more core marketing channels (e.g., social media, content, digital advertising) is highly preferred. Strong understanding of digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and performance metrics. Excellent project management, organizational, and analytical skills with a commitment to process improvement. Exceptional communication and leadership abilities, with experience in coordinating cross-functional teams and managing agency/vendor relationships.

What we offer:

Fixed work timings - 9 hrs x 5 days. Respect everyone's time. No taking your work home A meritocratic setup. Everyone explains the 'why' behind their decisions. No politics Candid culture. We encourage asking questions over making assumptions * Managers willing to invest in your growth. We believe in timely, actionable feedback