Job Description

:- Title: State Sales Manager- Experience: 5 to 10 years - Location: Mumbai/Surat Must Have:- State Sales- Direct-to-Retail model- GTM Strategy- New Product LaunchesRole And Responsibilities: - Setup sales & distribution of the Trade Generics business for the promoter - Drive pilot launch of the trade generics business in select states : establish & manage the Direct-to-retail model and then scale to pan India- Oversee sales team hiring for the pilot launch and then scale-up- Initially report to promoter and later to BU head- Educational Qualification: Bachelors- 5+ years of sales & distribution experience (In Pharma or FMCG); Experience with Direct-to-Retail model of distribution is must- Relevant roles: Regional sales manager, State sales manager, Area sales manager in the trade generics division of a pharmaceutical company- Prior experience of setting up sales distribution from scratch for a new pharma company is preferredGTM & Channel Strategy :- Build Micro-market & channel focus - Sizing & territory mapping, District-wise target setting & stockiest/chemist action plan- Design Pricing strategy & schemes, oversee price monitoring & governance- Develop Salesforce effectiveness plan - Chemist segmentation, FF sizing, coverage & Beat planning, IC planning & Sales reviews setup- Enable Chemist engagement - Channel archetyping Loyalty programs, governanceTeam Buildout :- Sales Team buildout - Drive hiring of the sales team- Overall management of training programs design & execution for the sales teams on value proposition & product spec.Pilot launch & pan India scale-up :- Drive the pilot launch in MH/GJ- Guide creation of playbooks to capture learnings from pilot, to implement for pan- India launch- Scale-up salesforce & setup governance for pan India launch (ref:updazz.com)

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