Drive automation strategy and implementation across marketing
platforms.
Design, engineer, and execute personalised experiences for customers
across multiple channels using Eloqua and CDP capabilities.
Maintain high technical standards for Eloqua landing pages, forms, and
email templates.
Provide campaign development guidance, including multi-step batches, automated canvases, and test/personalisation strategies.
Troubleshoot advanced technical issues and oversee form creation,
integration, and data workflows.
Implement data update rules and ensure proper data flow between
marketing systems and databases
Skills Required
o Extensive experience in marketing automation, including Eloqua
certification and advanced technical skills (Dreamweaver/CSS, basic JavaScript).
o Proven leadership experience with strategic thinking capabilities.
o Strong analytical skills for campaign reporting and reverse engineering
solutions from business requirements.
o
Expertise in data-driven marketing principles, demand generation tactics, and customer lifecycle management.
o Proficiency in modern marketing technologies and tools.
o Excellent verbal and written communication skills.
o Advanced proficiency in MS Office, including PowerPoint, Word, and
Excel.
o Experience in managing marketing automation maturity projects and
driving operational efficiency.
Job Type: Permanent
Pay: ₹150,000.00 - ₹300,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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