Job Description

Social Media Marketing Manager (B2C)Mandatory Requirements:- Strong B2C Brand Marketing Profile- Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps- Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.- Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets- Strong ability to turn business targets into creative strategies that drive measurable outcomes- Must have at least 1 year of experience managing a team of marketers- B2C Product companies- Candidate must be comfortable working on the 1st and 3rd Saturday of every month.- Preferred (Background) - Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.Ideal Candidate:- 3-5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.- Proven track record in leading brand campaigns, digital storytelling, and communication strategy.- Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.- Experience working cross-functionally and influencing product, growth, and creative teams.- Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.- Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.Role & Responsibilities:You will lead Kazam's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.This is a role for someone who wants to build from scratch, shape a category, and influence the experience of millions of EV users in India.Key Responsibilities:- Brand Leadership & Strategy: Build and scale Kazam's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.- Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.- Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.- Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.- Manage, mentor, and scale the organic marketing team including social media and content creators. (ref:updazz.com)

Skills Required