Job Description

Role OverviewWe are looking for a Social Media Manager to drive our brand's digital presence with a strong focus on social media strategy and execution. The role will also oversee influencer marketing, agency partnerships, and performance monitoring to maximize brand reach, engagement, and advocacy.Key Responsibilities :Social Media Strategy & Execution :- Develop and execute social media strategies aligned with brand objectives.- Plan, manage, and publish content calendars across platforms (Instagram, LinkedIn, YouTube, etc.).- Ensure consistent brand storytelling, tone, and identity across channels.- Experiment with emerging platforms and formats to expand reach.- Manage community engagement-responding to queries, building dialogue, and driving loyalty.- Execute campaigns, events, and activations with strong social media amplification.Influencer Marketing : - Identify and collaborate with influencers to amplify brand messaging.- Manage end-to-end influencer campaigns-content creation, scripting, creative visualization.- Build long-term relationships with influencers for ongoing brand advocacy.- Liaise with influencer agencies to curate relevant content and partnerships.- Track and analyze influencer campaign performance, optimizing for ROI.Agency Collaboration- Partner with creative, media, and influencer agencies for campaign delivery.- Provide briefs, monitor execution, and ensure alignment with brand goals.- Review agency performance and optimize collaboration for maximum output.Execution & Monitoring- Oversee execution of social media and influencer campaigns end-to-end.- Track KPIs such as engagement, reach, conversions, and share of voice.- Generate performance reports and apply insights to refine strategies.- Monitor online conversations and support ORM (Online Reputation Management).Requirements- 4-7 years of experience in social media management and influencer marketing.- Strong expertise in creating and executing social media campaigns.- Proven track record in running influencer collaborations and digital activations.- Familiarity with analytics tools to track and optimize performance.- Excellent communication, content sense, and project management skills. (ref:updazz.com)

Skills Required