Job Description

Strategy & Execution- Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.- Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.- Collaborate with the content and design teams to create monthly/weekly content calendars, ensuring alignment with marketing campaigns and brand tone.Content & Community Management- Guide the ideation and creation of compelling, platform-native content (static, video, interactive).- Ensure real-time engagement with audiences and community management that's responsive and consistent.- Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.Analytics & Performance Tracking- Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).- Set clear KPIs for organic growth, engagement, reach, and conversions, and continuously optimize efforts based on data.- Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.Platform Expertise & Innovation- Stay updated with algorithm changes, new platform features, and emerging formats; experiment with innovative approaches to maximize visibility and engagement.- Propose new tools or technologies that can enhance performance, scheduling, or listening.Team Leadership & Collaboration- Lead and mentor a team of social media executives, and interns.- Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture.- Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy.Job Requirement:Required Qualifications & Experience:- 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency.- Proven track record of delivering organic growth and engagement through strategic and tactical efforts.- Deep knowledge of social platform algorithms, content types, audience behavior, and best practices.- Strong command of analytics tools, and ability to draw actionable insights from data.- Prior experience in leading a social media team; able to balance team oversight with personal execution.Key Competencies- Strategic mindset with a creative flair- Excellent copywriting and communication skills- Analytical and insights-oriented- Highly collaborative with cross-functional agility- Fast learner and adaptive to digital evolution- Outcome-focused and self-motivatedBonus Points For:- Experience working on large-scale campaigns or real-time trend jacking- Prior experience in brand building from ground-up via social media- Familiarity with social listening tools like Brandwatch or Meltwate (ref:updazz.com)