Job Description

Role Level: Manager Experience: 4-6 Years Reporting To: Head of MarketingWorks Closely With: Sales, HR, Delivery Leaders, Leadership Office Location: Mohali (Work from Office)ObjectiveBuild Cogneesol's digital reputation by telling the right stories to the right audiences, with the right frequency - consistently, creatively, and intelligently.This role blends strategy with hands-on execution. It requires a creator-strategist-operator who can design the playbook, execute independently, and elevate the brand's presence across LinkedIn, You Tube, Twitter (X) and Instagram.Key ResponsibilitiesA. Strategy & Planning- Build monthly/quarterly plans tied to Sales, HR, Leadership & Delivery goals across all 4 platforms- Define platform-specific playbooks, themes, and posting cadence- Competitor & category benchmarking for whitespaceB. Content Creation & Orchestration- Write and/or orchestrate content: posts, carousels, reels, announcements, culture stories, and leadership narratives.- Work with the design teams and agencies to execute visual assets.- Maintain a strong storytelling structure and consistent brand voice.C. Execution & Community Management- Own publishing, scheduling, channel hygiene, and daily engagement.- Respond to comments, track conversations, and maintain interaction quality.- Proactively engage with partners, industry leaders and prospects.D. Performance & Analytics- Track analytics weekly and monthly; generate insights and translate them into action.- Run experiments on formats, hooks, timing, hashtags, and storytelling patterns.- Build monthly dashboards for the Leadership.E. Cross-Functional Collaboration- Sales: content for demand gen, case snippets, announcements.- HR: culture stories, employer branding, hiring visibility.- Delivery: extract client wins, operations stories, performance outcomes.Expected Outputs- Monthly Social Calendar (leadership + sales + HR + culture)- 20-25 pieces/month across LI + IG + YT + X- LinkedIn: 10-12 posts/carousels- Instagram: 8-10 posts + reels- YouTube: 2 long-form (8-15 min) OR 4-6 Shorts per month- Twitter (X): 30-50 tweets/threads (daily presence)- Monthly Engagement & Growth Report- Quarterly Brand & Community Growth Playbook- Content repository with reusable assetsFirst 90 Days - Success Looks Like- Establish 4-week repeatable posting cadence for all 4 platforms.- Publish: 1 leadership narrative, 1 case/capability snippet, 1 culture story per month.- Build a cross-functional content pipeline with Sales + HR + Delivery.- Baseline analytics & publish 3 growth experiments for Q2.- Deliver the first version of the Brand Voice & Visual Content Guidelines.Skills & ExperienceMust-Have- 4-6 yrs running LinkedIn + Instagram + YouTube + Twitter for B2B/ITeS brands- Strong copywriting & storytelling skills.- Ability to conceptualize & guide visual creativities (Canva/Design teams).- Deep understanding of organic growth levers.- Comfort working with leadership and multiple stakeholders.Good-to-Have- Exposure to paid campaigns (optional).- Strong sense of design aesthetics.- Prior experience in employer branding or founder-led branding.KPIs (Hard Metrics)- Quality follower/subscriber growth (all platforms)- Avg. engagement rate + views per post/video- Posting cadence adherence (especially daily Twitter & weekly YouTube)- Website traffic + lead form fills from social- YouTube watch time & subscriber velocity- Contribution to Sales/HR pipeline momentsSoft KPIs (Behavioural)- Quality + consistency of cross-functional collaboration- Ability to mine stories proactively- Zero last-minute delivery issues- Clarity, responsiveness, and ownershipWays of Working- High ownership, low supervision- Clarity before speed; speed after clarity- Data-backed decisions; experiments over assumptions- Respectful collaboration with Sales, HR, Delivery- Maintains calm, quality, and follow-through even under volume pressureNot a Fit If- You only want to "post content," not drive outcomes- You cannot write independently- You need continuous supervision- You avoid leadership-facing assignments- You are uncomfortable with ambiguity and frequent iteration (ref:updazz.com)

Skills Required