Job Description

What You Will Own (Non-Negotiable)This role owns the language-specific social media presence for STAGE in Gujarati.You are the authority on:- How STAGE shows up in Gujarati social conversations- Content that drives cultural connection, entertainment value, and rides trending moments- Community building and engagement in the Gujarati market- Social-led user acquisition and retentionKey Responsibilities:1. Language-First Social Strategy: Entertainment In Regional Context- Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.- Own conversations around titles - driving discoverability through culturally relevant hooks, memes, and moments.- Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:- What's trending in Gujarati digital culture- What's working in our data- Our content slate and release calendar- Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).- Act as the Gujarati brand voice - ensuring tone, language, and cultural references feel authentic, not tokenistic.2. Full-Stack AI-Native Creation- Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).- Publish daily across Instagram, Facebook, and YouTube - balancing volume with cultural relevance and taste.- Own the full content lifecycle independently: ideate - write - design - post - analyze.- Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.- Ensure every piece of content reflects high creative standards and cultural sensitivity.3. Community Building & Engagement- Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).- Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).- Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.- Turn passive audiences into active communities - building cultural pride and platform loyalty.4. Growth Alignment & Performance- Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.- Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.- Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.- Build recurring social IPs that meet the "Entertainment In Regional Context" mandate - integrating STAGE titles across key formats.- Ensure brand equity strengthens long-term growth without eroding cultural authenticity.5. Cross-Language Intelligence & Collaboration- Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).- Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.- Contribute to the overall STAGE social playbook - helping define what works across regional markets.Who You Are:- You have deep cultural fluency in Gujarati - not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).- You are entertainment-first and cinema-obsessed - you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.- You are Gen-Z native and meme-fluent - you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.- You possess strong taste and creative judgment - you can distinguish between viral for viral's sake and content that builds lasting brand equity.- You are a full-stack creator - comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.- You are AI-native and tool-fluent - you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator - capable of making STAGE's brand feel locally authentic and emotionally resonant.Requirements:1. Experience & Skills- 3-6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.- Prior ownership of social media strategy and execution (not just scheduling or reporting).- Demonstrated ability to create high-quality content independently - ideation, copywriting, design, and production.- Experience building communities and driving engagement, not just vanity metrics.2. Language & Cultural Context- Fluent Gujarati is mandatory - written and spoken, with natural command of idioms, humor, and cultural nuance.- Deep exposure to Gujarati cultural contexts - festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).- Strong Hindi proficiency is an advantage for cross-functional collaboration.3. Tools & Platforms (Must-Have)- Social media design and editing: Canva, CapCut, Adobe Express- AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika- Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights- Community platforms: WhatsApp Business, Telegram (nice to have)4. Demonstrated Work- Portfolio showcasing reels, memes, carousels, short videos - content you've created, not just managed.- Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.- Examples of community-building initiatives or engagement-driven campaigns.This Role Is NOT For- Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.- Candidates who rely on agencies or external creators for all content.- People who see social media as a broadcasting channel, not a conversation space.- Those who prioritize virality over cultural authenticity or brand meaning.- Candidates who require large teams, budgets, or can't create content end-to-end using AI tools. (ref:updazz.com)

Skills Required