- Develop and oversee monthly content calendars for all social media platforms, including Instagram, LinkedIn, and YouTube.- Conceptualize and create posts, reels, and short videos that align with campaign goals.- Ensure visual consistency with the company's brand identity.- Analyse engagement metrics, compile performance reports, and recommend optimizations.- Work closely with design, video, and business development teams to guarantee timely deliverables.- Keep abreast of current design trends, social media formats, and digital storytelling techniques.- Possess technical proficiency in Adobe Illustrator, Photoshop, and Premiere Pro, enabling the creation of visually appealing posts, short videos, and reels that align with brand campaigns.- Well-informed about social media algorithms, insights, and planning tools such as Instagram, LinkedIn, YouTube, and Meta Suite. (ref:updazz.com)
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