Job Description

Strategize new ideas, reform, trends and design implementation for different social media platforms and industry verticals.- Creatively think of quirky puns, memes, one-liners and ad copies as a part of a campaign.- Should have basic knowhow of colours, shapes, forms and functions of different design and content elements.- Attain certain and specific goals in Creative Creation, expediting, management and execution while working in close coordination with our designers.- Attain certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.- Market digital products such as websites and mobile applications in both ways - Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns.- Use Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign.- Monitor the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.- Duly Fill Sheets and Reports required for execution and management of the Digital Marketing Campaigns.- Present your performance and fill out the Reports as required by the core team members.- Plan and execute marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.- Perform activities relating to Search Engine Optimization on a continuous basis.- Create and execute SMS and E-mail based marketing campaigns.- Execute Social Media efforts and strive to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.- Review and actively manage the website and other online assets and sources.- Promote our products and services in the digital space.- Use and research the Internet and new media to reach new customers, generate leads and retain existing customers.- Analyse market research and plan promotions, competitions and other various creative marketing techniques based on the research results.- Be highly up-to-date with advances in web technology.- Know all about social networking and viral marketing campaigns.- Be efficient in using technical language effectively, using all the appropriate Internet jargon.- Be comfortable writing and communicating effectively about technology.- Be able to think creatively about innovative approaches to marketing. (ref:updazz.com)