Job Description

About Hoopr:Hoopr is India's largest B2C/B2B marketplace for licensing music, offering a comprehensive library of high-quality, pre-cleared original, popular and trending tracks for content creators, brands, and businesses. We are revolutionizing how content is soundtracked in India, empowering creativity while ensuring legal compliance and fair compensation for artists. We are a fast-growing, dynamic team, passionate about music, technology, and building an ecosystem that supports artists.The Role:We are looking for a creative, enthusiastic, and results-driven Content and Social Media Executive to join our marketing team. You will be instrumental in developing, executing, and managing Hoopr's content strategy and social media presence across various platforms. This role requires a blend of creative writing, visual storytelling, community engagement, and analytical skills to drive brand awareness, engagement, and customer acquisition.Key Responsibilities:Content Creation & Strategy:- Develop and execute a comprehensive content calendar aligned with Hoopr's marketing objectives and brand voice.- Create compelling, high-quality, and engaging content for various platforms, including social media (Reels, Shorts, Stories, carousels, static posts), blogs, website, email newsletters, and other marketing collateral.- Write crisp, clear, and persuasive copy for social media posts, ad creatives, blog articles, and video scripts.- Work closely with design and video teams to produce visually appealing and effective content.Social Media Management:- Manage and grow Hoopr's presence across key social media platforms (e.g., Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok).- Schedule and publish content, ensuring optimal timing for maximum reach and engagement.- Monitor social media channels for trends, mentions, comments, and messages, engaging with the community in a timely and on-brand manner.- Identify and engage with relevant influencers, creators, and industry thought leaders to expand reach.- Conduct regular social listening to understand audience sentiment and competitive landscape.Performance Monitoring & Analysis:- Track, analyze, and report on content and social media performance using relevant analytics tools (e.g., Meta Business Suite, YouTube Analytics, Google Analytics).- Identify key metrics, generate insights, and recommend actionable strategies for continuous improvement.- Monitor competitor activities and industry trends to identify new opportunities.Campaign Support:- Support integrated marketing campaigns by developing social media and content assets.- Assist in brainstorming new content ideas and campaigns to drive user acquisition and engagement.Qualifications:- Bachelor's degree in Marketing, Communications, Journalism, Media Studies, or a related field.- 1-3 years of proven experience in content creation and social media management, preferably within a Tech, Music, Media, or Creator Economy company.- Demonstrable experience managing multiple social media platforms.- Excellent written and verbal communication skills in English. Proficiency in Hindi is a strong plus.- Strong understanding of social media trends, algorithms, and best practices, especially for short-form video content (Reels, Shorts).- Ability to create engaging copy and basic understanding of visual content creation principles.- Familiarity with social media scheduling and analytics tools.- Creative mindset with an eye for detail and aesthetics.- Self-motivated, proactive, and able to work independently as well as part of a team.- Passion for music and the creator economy is a significant advantage.Bonus Points If You Have:- Basic graphic design skills (e.g., Canva, Adobe Express) or video editing skills (e.g., CapCut, InShot).- Experience with community management or building creator communities.- Knowledge of SEO principles for content creation.- Experience in a startup environment.Why Join Hoopr?- Be a part of a pioneering company that's transforming the music licensing landscape in India.- Work with a passionate and talented team dedicated to innovation and growth.- Opportunity to make a significant impact on the company's success and contribute to its rapid expansion.- Dynamic and fast-paced work environment with ample opportunities for professional growth.- Competitive salary and benefits package.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.This job description is intended to provide a general overview of the position. It is not intended to be an exhaustive list of duties and responsibilities. Hoopr.ai reserves the right to amend and change duties as needed. (ref:updazz.com)

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