: Social Media Manager (Ads & Performance Focus)Location: Mulund, Mumbai- Experience: 1-2 yearsResponsibilities :- Plan and execute paid ad campaigns across Facebook, Instagram, YouTube and LinkedIn.- Monitor ad performance, optimize budgets and ensure ROI-driven results.- Research target audience, competitors, and trends to improve ad strategies.- Collaborate with the creative team to design ad creatives and video content.- Prepare weekly/monthly reports on campaign performance with actionable insights.- Support organic social media activities when required. Must-Have Skills:- Knowledge of Meta Ads Manager & Google Ads.- Understanding of campaign setup, targeting, and remarketing strategies.- Strong analytical skills to track KPIs, CTR, CPC, and conversions.- Ability to work with design & content teams for creative ad solutions.- Familiarity with A/B testing and performance optimization.- Strong communication and reporting skills. (ref:updazz.com)
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