Job Description

Job Summary :

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.

About the team:

The digital marketing team is responsible for driving viewer engagement and promoting the JHS & Star Maa channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.

Reporting To:

Associate Director - Channel Marketing, Star Maa.

Key Responsibilities:

Run the end-to-end social presence for Star Maa & Jiohotstar Telugu across IG, FB, X, YouTube, WhatsApp etc. Lead calendars, copy, creatives, community management, and platform hygiene. Build and run creator/meme partnerships which would include scouting, briefs, contracts, compliance, deliverables, ROI tracking and maintain a strong Telugu micro-creator network. Partner with the Insights lead to plan, execute, and optimize digital campaigns for launches/tentpoles. Track trends/conversations, trigger real-time/reactive content, manage crisis playbooks, and coordinate with Programming/PR for live moments and UGC drives. Build KPIs to measure and identify data-driven hits and misses. Translate insights into experiments.

Skills & Attributes for success:

Strong grasp of Telugu language and culture: Native-level proficiency in Telugu (read/write/speak) with strong English skills; excellent understanding of Telugu pop culture and the creator/meme ecosystem. Independent and innovative thinker, with ability to deal with complex data & creative problem solving. Ability to deal with rapid change and navigate in a complex matrix org environment. Strong interest in current culture and new media trends, including other entertainment platforms. Excellent project management and stakeholder skills.

Preferred Education & Experience:

MBA in Marketing/Media/Communications/Analytics. 6+ years in social/digital marketing with at least 3 years owning brand handles; TV/OTT/entertainment experience is a strong plus. Proven influencer/meme marketing track record. Hands-on with Meta Business Suite/Ads Manager, Google Ads & YouTube Studio, X Ads, Share Chat/Moj/Josh brand tools, and social-listening platforms (e.g., Sprinklr, Talk walker); solid Excel/Sheets/Data Studio skills. Data-driven: fluent in funnel metrics (reach, frequency, VTR, CPV, CPM, CPC, CPA, ROAS) and experiment design.

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.