Job Description

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Marketing Manager
Roles & Responsibilities
Develop and implement strategic marketing plans for a specific business unit
Responsible for marketing budget plan and meeting organization goals
Responsible for running LeadGen initiatives for the BU including inside sales function for the unit
Utilize industry and organizational knowledge to develop and execute marketing ideas
Keeps up-to-date with marketing best practices
Identify marketing opportunities and develop success strategies to leverage them
Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
Coordinate and review content creation & publishing of newsletters (internal or external), organization's website, and social media pages etc.
Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience
Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency
Create brand value by being a business driver and digital catalyst
Demonstrated ability in Thought Leadership initiatives
Requirements
MBA with marketing specialization or equivalent
Graduate with a good command over the English language
Minimum experience should be 8-14 years in Marketing
Experience with social media marketing and marketing automation tool is a must
Very strong written communication skills
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
A passionate and result oriented marketing, branding and communications professional with hands-on technology expertise in multiple facets of the marketing
Familiarity in working with any leading technology organization

Skills Required