Job Description

- Develop and execute effective Search engine optimization strategies

- Managing onsite and offsite optimization

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

- Work closely with IT teams for implementing SEO recommendations

- Keyword research and expansion for targeting on website content

- Monitor keyword ranking and organic traffic

- Responsible for organic traffic conversions (Conversion rate optimization)

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copies

- Develop and implement link building strategy

- In-depth experience with website analytics tools (e.g., Google Analytics, Web Trends, Search console)

- Regular Web analytics reporting and driving actionable inferences in order to improve website performance

- Liaison with designers, programmers & content writers to implement modifications across website

- Develop content strategy (both short and long term along with editorial calendar) for website and maintain brand consistency

- Close coordination and liaison with overall Communications team member

- Optimize content according to SEO

- Manage content distribution to all digital channels & track efficacy

- Coordinate with SEO agencies

- Competition benchmarking

- Stay up to date with all latest updates & trends in SEO

Skills & Experience:

- Education: BBM/MBA Marketing /PGDM Marketing

- Candidate having exposure to E-commerce background will be preferred however it is not mandatory.

- Proven hands-on experience in SEO

- Analytical mindset with numerical aptitude and the ability to co-ordinate across functions especially IT and content and brand teams

- Knowledge of HTML/CSS

- Familiarity with relevant tools (e.g., keyword planner, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends, Adobe analytics)

- Good written and verbal communication skills