in the Pune market. The ideal candidate will be responsible for developing local marketing strategies, expanding brand visibility, and driving sales growth across retail, HoReCa (Hotel/Restaurant/Catering), and distributor channels.
Key Responsibilities
Develop and implement
marketing plans
to promote frozen vegetable products in the Pune region.
Identify and onboard
new distributors, retailers, and institutional clients
.
Conduct
market research
to analyze consumer behavior, competition, and pricing trends.
Plan and execute
in-store promotions, sampling activities, and local campaigns
.
Work closely with the sales team to
achieve monthly and quarterly sales targets
.
Coordinate with production and logistics teams to ensure
timely product availability
.
Manage
social media marketing
and local advertising efforts to enhance brand awareness.
Prepare
weekly market reports
on sales performance, competitor activities, and customer feedback.
Required Qualifications & Skills
Bachelor's degree in
Marketing, Business Administration, or related field
.
1-3 years of experience in
FMCG, frozen food, or fresh produce marketing/sales
.
Strong knowledge of the
Pune retail and HoReCa market
.
Excellent
communication, negotiation, and interpersonal skills
.
Proficient in
MS Office
and basic digital marketing tools.
Self-motivated, result-oriented, and comfortable with fieldwork.
Preferred Qualifications
Experience in
frozen food / ready-to-eat product category
.
Understanding of
cold chain distribution systems
.
Fluency in
English, Hindi, and Marathi
.
Compensation
Competitive salary (as per industry standards) + incentives based on performance.
Why Join Us
Be part of a
fast-growing FMCG brand
in the frozen food segment.
Opportunity to
lead marketing initiatives
and grow within the organization.
Work in a
dynamic, innovative, and collaborative environment
.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Cell phone reimbursement
Provident Fund
Work Location: In person
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