Job Description

--Manager - Sales, Marketing & Government LiaisonAbout the Role

We are looking for an experienced

Manager - Sales, Marketing & Government Liaison

with an MBA in Sales & Marketing and strong practical exposure to government licensing/liaison, digital marketing, retail partnerships, and business strategy. The role will be based in

Delhi

and requires extensive cross-functional collaboration and external stakeholder management, including government bodies, trade associations, and overseas missions.

Key ResponsibilitiesSales & Market Strategy

Lead sales strategy and execution across online and offline channels. Build and scale revenue channels through national retail chains, e-commerce platforms, and institutional business.

Government Liaison & Compliance

Manage all government licensing processes, regulatory compliance, and institutional engagement. Represent the company in discussions with government departments, business chambers, confederations, and trade missions.

Marketing & Brand Leadership

Drive integrated marketing programs including digital marketing (SEO/SEM, social, email), brand positioning, media strategy, and campaigns. Work closely with internal teams and external agencies to deliver results.

Retail & Channel Partnerships

Lead business development and partnership negotiations with key retail outlets and e-commerce partners. Secure optimal shelf space, promotions, and collaborative campaigns with major retailers.

Stakeholder & Leadership Skills

Coordinate with cross-functional leaders (product, operations, finance) to align commercial and brand goals. Mentor, guide, and lead a team of sales and marketing professionals.

Analytics & Reporting

Use data & analytics to evaluate sales performance, campaign effectiveness, and customer insights. Present regular reports to senior leadership and recommend strategic adjustments.

Required Skills / Experience

MBA in Sales & Marketing from a reputed institution.

5-6+ years

of relevant experience with demonstrated success in sales, marketing, government liaison, and retail channel management. Proven experience with major online marketplaces and offline retail ecosystems. Strong analytical and digital marketing skills. Excellent communication, negotiation, leadership, and problem-solving skills. Ability to independently manage compliance and regulatory processes.
Job Types: Full-time, Permanent

Pay: ?1,500,000.00 - ?2,500,000.00 per year

Benefits:

Flexible schedule Health insurance Provident Fund
Education:

Master's (Preferred)
Work Location: In person