Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.
At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role
We are seeking a technically astute and strategic leader to head the
Revenue Technology
vertical within our Revenue Strategy & Operations organization to supercharge our go-to-market teams by building internal tools, automating manual processes, leveraging AI capabilities and optimizing how systems work together.
You'll work across the full GTM funnel - Sales, Partnerships, Marketing, and Customer Success - to remove friction, increase visibility, and improve conversion at every stage.
This role will own the GTM and revenue tech stack -- designing, integrating, and optimizing systems that power Marketing, Sales, Customer Success, and Partnerships.
As the steward of our global revenue infrastructure, you'll ensure technology delivers efficiency, scalability, and data integrity -- enabling Wati's GTM teams to operate with precision and impact.
Key Responsibilities
1. GTM Tech Stack Ownership
Own and evolve the GTM & Revenue tech ecosystem including
HubSpot, Chargebee, Vitally, GA4, and related tools
.
Ensure seamless integrations and data flow across systems supporting the entire customer lifecycle.
Establish and maintain high data quality standards and documentation for all platforms.
You'll bring AI into the heart of GTM execution -- leveraging LLMs, intelligent agents, and prompt-based automations to augment reps, accelerate workflows, and reduce repetitive tasks.
2. Process Automation & Optimization
Identify and implement automation opportunities to reduce manual tasks across GTM processes.
Partner with cross-functional teams to streamline lead routing, usage tracking, invoicing, and renewals.
Lead end-to-end optimization of workflows that improve productivity and enable revenue scale.
3. Technology Strategy & Architecture
Define the long-term technology roadmap for GTM systems in alignment with company strategy.
Evaluate new tools and vendors for fit, scalability, and ROI.
Drive adoption of emerging technologies, especially
Generative and Agentic AI
, across GTM workflows.
4. Cross-Functional Partnership
Collaborate closely with the Revenue Strategy & Planning, Business Insights, and Strategic Initiatives verticals to ensure tech and data alignment.
Partner with Finance, Product, and Engineering teams to deliver integrated and compliant solutions.
Serve as the primary advisor to GTM leaders on technology-driven performance improvement.
5. Governance & Data Sanity
Design and enforce strong governance around system access, data standards, and configuration management.
Establish monitoring and alert systems to detect and resolve data or integration issues proactively.
Enable revenue and leadership teams to make informed decisions through trustworthy data.
6. Team Leadership
Lead and mentor a
global team of 3-5 system specialists and GTM engineers
.
Build a culture of operational excellence, innovation, and accountability.
Manage team priorities, ensure delivery on SLAs, and invest in ongoing technical upskilling.
Requirements
6-8 years of experience in
Revenue Operations Technology, CRM Administration, or Systems Architecture
.
Deep expertise with GTM platforms (HubSpot, Chargebee, Vitally, GA4) and their integrations.
Proven success implementing automation, workflow design, or AI-driven efficiency programs.
Strong understanding of SaaS GTM motions and customer lifecycle systems.
Experience managing cross-functional projects and technology roadmaps.
Excellent collaboration and communication skills to partner with business and engineering stakeholders.
* Based in India - preferably Chennai or Bangalore.
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