Job Description

Mandatory Criteria (Can't be neglected during screening) :1.The candidate must be currently working in or have previously worked with a D2C startup only2. The candidate must have 3-6 years of experience only in retention, lifecycle, or CRM marketing.3.The candidate must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.4.The candidate must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.5. The candidate must be available for a face-to-face (in-person) interview.6. The candidate must be currently based in Delhi/NCR only.7. Only Female candidates are applicable for this role.DescriptionAbout Company:-PeeSafe is a health & personal hygiene brand from India that makes products to help people stay clean, healthy, and confident - especially when using public toilets or for intimate personal care.Role Overview:-We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.Key Responsibilities :-- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers- Design and execute email, WhatsApp, SMS, push notification campaigns- Build and optimize customer journeys, cohorts, and segmentation- Improve repeat rate, LTV, frequency, and retention KPIs- Plan and execute loyalty programs, referrals, and win-back campaigns- Collaborate with performance, product, and tech teams for funnel optimization- Analyze customer behavior and run A/B tests for messaging, offers, and timing- Own CRM dashboards and reporting on retention metrics (ref:updazz.com)

Skills Required