We are looking for a highly skilled and result-oriented Residential Solar Marketing Manager to drive the growth of our residential solar segment. The candidate will lead end-to-end marketing initiatives, focusing on market expansion, digital lead generation, and customer acquisition. The role demands a deep understanding of solar solutions, strong analytical capabilities, and the ability to design innovative campaigns that enhance brand presence, accelerate sales, and strengthen our market position.
KEY RESPONSIBILITIES
:
1.
MARKETING STRATEGY & PLANNING
? Develop and execute marketing strategies to promote residential solar solutions.
? Conduct market research to identify customer needs, competitor activities, and industry trends.
? Define customer segments and create targeted marketing campaigns
2.
LEAD GENERATION & DEMAND CREATION
? Create and manage digital lead-generation campaigns (Facebook, Google Ads, LinkedIn, etc.).
? Identify new marketing channels, partnerships, and promotional opportunities.
? Track, analyze, and optimize lead conversion metrics.
3.
BRANDING & COMMUNICATION
? Strengthen brand presence across digital, offline, and social media platforms.
? Create high-quality marketing content: brochures, videos, presentations, customer case studies, etc.
? Ensure consistent messaging aligned with company goals
4.
CUSTOMER ENGAGEMENT & EVENTS
? Plan residential marketing events, workshops, and local campaigns.
? Collaborate with RWAs, societies, architects, builders, and influencers.
? Improve customer engagement through effective follow-up and communication.
5.
SALES SUPPORT
? Provide marketing support to sales teams with tools, presentations, and lead data.
? Work with sales managers to integrate market feedback into campaigns.
? Ensure smooth handover of marketing-qualified leads
6.
BUSINESS DEVELOPMENT & REPORTING
? Prepare detailed reports and presentations outlining business development activities and new initiatives.
? Plan and develop winning strategies to increase sales, expand territories, and strengthen market positioning.
? Produce monthly and yearly financial and performance reports for senior management.
? Research prospective clients to develop and execute effective cold-calling lists. ? Prepare quotes, proposals, and pricing strategies designed to meet customer needs and deliver maximum value.
? Align pricing strategies with budget guidelines and competitive market insights.
7.
PERFORMANCE ANALYSIS & REPORTING
? Track key marketing KPIs including cost per lead, conversions, ROI, and channel performance.
? Present monthly and quarterly marketing performance updates.
? Use data-driven insights to recommend improvements for business growth.
8.
QUALIFICATIONS & SKILLS
:
? Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). ? 5-8 years of marketing experience; solar/renewable energy exposure is a strong advantage.
? Strong knowledge of digital marketing tools, analytics, and CRM platforms.
? Excellent communication, analytical, and project management skills.
? Ability to work in a fast-paced environment and meet deadlines.
? Understanding of residential solar policies, subsidies, and customer behavior.
KEY COMPETENCIES
:
? Strategic thinking & creativity
? Leadership & team collaboration
? Customer-focused approach
? Strong analytical abilities
? Problem-solving & decision-making
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?60,000.00 per month
Work Location: In person
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