Job Description

Title: PR ManagerExperience: 10 to 18 yearsLocation: MumbaiMust-Have:- 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.- Strong media relationships with key business, tech, and industry publications.- Collaboration and management skills when working with an external agency- Exceptional storytelling skillsability to craft compelling narratives from complex topics.- Experience in securing media coverage, managing press releases, and handling crisis communications.- Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.Role And Responsibilities :PR Strategy & Execution- Develop and lead the global PR strategy for all product verticals, ensuring alignment with business goals.- Own the end-to-end media relations, press outreach, and storytelling efforts.- Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.- Position leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.- Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.Media & Industry Relations :- Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.- Develop a strong press network to ensure consistent and impactful media coverage.- Manage media requests, interviews, and speaking opportunities for leadership team.- Drive executive communications, including keynote speeches, panel discussions, and industry event participation.Content & Thought Leadership :- Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.- Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.- Work closely with the content and growth teams to align PR efforts with broader marketing strategies.- Lead crisis communications and reputation management when necessary.Corporate & Community Engagement :- Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify brand visibility.- Engage with online communities, industry forums, and professional networks to position as an industry leader.- Support internal communications to keep employees informed and aligned with key brand messaging.Some Specific requirements :Nice-to-Have :- Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.- Background in journalism, media, or content strategy.- Strong connections within AI, automation, and digital commerce circles.- Experience with executive communications and thought leadership campaigns. (ref:updazz.com)