Work as a Product Manager/Executive within the Ophthalmology division, leveraging sales experience to drive brand success.
Proactively plan and strategize by identifying emerging market trends and aligning them with company goals.
Design promotional and communication strategies for various brands.
Plan and execute customer-centric campaigns and special initiatives for priority products.
Execute campaign strategies for Key Opinion Leaders (KOLs).
Conduct monthly and quarterly brand reviews to monitor and evaluate performance.
Perform regular fieldwork to assess the implementation of marketing strategies.
Coordinate with cross-functional support teams for smooth execution of marketing plans.
Manage budgets, resource allocation, and sampling for assigned brands.
Address and resolve field queries in a timely manner.
Additional Responsibilities:
Work closely with sales teams to provide product training and support.
Monitor competitor activities and market dynamics to adapt strategies.
Collaborate with Medical Affairs for evidence generation and promotional compliance.
Drive digital initiatives aligned with brand strategy
Education:
Bachelor's degree in a STEM field (Science, Technology, Engineering, Mathematics)
MBA from a reputed university or college (preferred specialization: Marketing or Pharma Management)
Experience:
1-2 years of core marketing experience in the pharmaceutical industry
Deep therapy knowledge in at least one of the following:
+ Ophthalmology
+ Biosimilars (Monoclonal Antibodies - MAB)
Skills:
Strong analytical and data interpretation skills
Solid problem-solving abilities
Resilience in managing uncertainty and evolving scenarios
Courage to make bold, data-driven decisions
* Effective collaboration in a matrixed, cross-functional environment
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