Job Description

EXPECTED END RESULTS

MAJOR ACTIVITIES

Develop right market fit Product for Nissan Brand and ensure life cycle proposals

(Volume , Mix, gross profit, VME etc)

Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan


Life Cycle management of assigned Product line-up to ensure one product refreshment

Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan


Finalise M&S inputs for future products - Contract Database, Volume logic, Price Positioning, FMI & VME spends etc

Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions


Lead the launch plan of assigned products for product GTM

Plan, Co-ordinate with upstream on program schedule Develop launch plan in coordination with Marcom, PR & other relevant functions


Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness

Tracking of Price movement of competition Periodic review of the same and propose price up / repositioning as per need


Define & Develop action plan to deliver Sales Volume & Profit as per target

Co-ordinate with all the stakeholders - Sales, Marketing Planning, Marcom for development and execution of plan


Product owner to cascade relevant information for sales training & PR communication



Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions

Gurugram Haryana India