Job Description

Mandatory Criteria (Can't be neglected during screening)1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.4. Must have strong product positioning, messaging, and storytelling skills for global markets.5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.7. Must have experience designing localized, Multi-Country marketing strategies.8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.Profile Overview :We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets - including India, Thailand, Philippines, USA, Mexico, and Africa.The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.Roles & Responsibilities :- Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.- Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.- Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.- Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.- Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.- Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.- Manage and optimize marketing automation efforts within HubSpot to execute targeted email, Whatsapp campaigns and monitor conversion performance.- Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.- Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.Key Competencies :- Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.- Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.- B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.- Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).- Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.Requirements :- 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).- Proficiency in HubSpot, Photoshop, and Canva.- Strong analytical skills with experience using Google Analytics 4 (GA4).- Ability to manage multiple projects in a fast-paced, collaborative environment.- Excellent command of written and verbal English.- Bonus: Familiarity with design or prototyping tools such as Figma. (ref:updazz.com)

Skills Required