JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Manager, Portfolio Marketing
About JLL
We're JLL. We're a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate.
If you're looking to step up your career, JLL is the perfect professional home. At JLL, you'll have a chance to innovate with the world's leading businesses, put that expertise into action on landmark projects, and work on game-changing real estate initiatives. You'll also make long-lasting professional connections through sharing different perspectives, and you'll be inspired by the best. We're focused on opportunity and want to help you make the most of yours. Achieve your ambitions - join us at JLL!
Role Purpose
JLL's Sector Marketers provide strategic marketing services to our sector business teams. This role will support the Logistics & Industrial business teams, which are see exciting opportunities across the EMEA region as the industry grows and evolves.
This individual will create promotional campaigns, messaging, and toolkits to drive our Office and Retail business forward. Their focus is always understanding the "buyer" and mapping JLL's presence to the buyer journey to create campaigns that differentiate JLL.
These campaigns will be leveraged across all markets in EMEA.
As part of our client and business marketing team they will need to work across our Investor audience marketing functions, ensuring collaboration across audiences, business lines and country marketing.
They provide marketing strategy and tactical execution in support of business objectives, using their creativity and firm grasp on technology, campaign tactics and marketing analytics.
What this job involves
Partner with senior sector leadership and audience marketing leads to prioritise, strategise, plan and execute high-performing marketing programs that differentiate JLL and support the sectors unique objectives
Partner with the audience marketing leads to create and maintain a cohesive suite of baseline collateral and templates that tell ONE JLL story and map sector content to firm messaging.
Develop campaign strategies to target and nurture prospective clients, in line with sector objectives and in partnership with the business line marketing leads
Develop campaign strategies that activate, protect and differentiate the JLL brand
Identifying notable sector content for elevation in our audience campaigns
Segment client and prospective client audiences based on needs, preferences and unique journeys
Work with our T1, T2 and T3 markets to help them access our marketing materials and campaigns
Oversee sector marketing metrics and reporting, regularly analysing our efforts and identifying areas for improvement
Manage meetings, timelines and budgets related to integrated sector marketing projects
Master the firm's internal systems and services to support integrated marketing projects
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