Job Description

What we want:
We are seeking a strategic and results-driven Manager - Performance Marketing (Meta Ads) to lead our advertising efforts on Meta platform and should have experience working on LinkedIn, TikTok, and X (formerly Twitter). This leadership role requires an expert in performance marketing with extensive experience in multi-client management, handling high-budget campaigns, and driving revenue growth across diverse industries, including BFSI, FMCG, Automobiles, Real Estate, Retail, E-commerce, SAAS & Tech companies
Who We are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website .
ZKraft:
At Zkraft, we are a leading digital marketing agency offering comprehensive digital solutions, ranging from strategy, transformation, media planning and buying. We combine creativity, technology, and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex, Adzurite, and Qualispace, we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats, including interactive banners, Swirl Ads, and CTV solutions, enable us to engage audiences effectively.We are proud to serve industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government sectors, and specialize in verticals like Automotive, Entertainment, and more. With global recognition, a proven track record, and a client-centric approach, Zkraft is the trusted partner for businesses aiming for growth.
What you will do:

• Strategic Campaign Development:

Design and implement innovative advertising strategies tailored to client goals, focusing on performance marketing and brand-building objectives.
Customize campaigns to address the unique needs of Indian and US markets, leveraging local market insights.
Identify opportunities for growth across platforms, introducing clients to emerging trends and capabilities.

• Campaign Management & Optimization:

Manage end-to-end campaign execution, including audience segmentation, creative strategy, and budget allocation.
Utilize A/B testing, data analysis, and platform insights to optimize campaign performance and ROI.
Stay ahead of platform algorithm changes and update strategies accordingly to maintain competitive advantage.

• Client Relationship Management:

Act as a trusted advisor to clients, offering strategic recommendations aligned with their business objectives.
Provide clear and actionable performance reports, highlighting key achievements and areas for improvement.

• Market Intelligence & Innovation:

Monitor trends, new advertising formats, and innovations in social media marketing to integrate fresh ideas into campaigns.
Proactively explore beta features and platform advancements to test and scale innovative approaches.

• Team Leadership:

Build, mentor, and lead a high-performing team of social media advertising specialists.
Foster a culture of creativity, innovation, and excellence within the team.
Conduct regular training sessions to keep the team updated on industry best practices and tools.
Requirements

• 8+ years of experience in paid social media advertising, with a focus on Meta platform.

• Proven track record of managing high-budget campaigns with measurable success in both India and US markets.

• Experience in industries such as Automobile, Real Estate, Retail, BFSI, FMCG, and E-commerce.

• In-depth knowledge of: Audience segmentation and advanced targeting techniques, Ad bidding strategies and optimization.

• Tools such as Meta Ads Manager, Ads Library, Meta Business Suite etc.

• Exceptional analytical skills to interpret data and generate actionable insights

• Strong leadership experience with a focus on team building and cross-functional collaboration.

• Excellent communication skills for client management and internal coordination.

• Meta Blueprint Certification can be an added advantage.

Skills Required