Role Overview:We are looking for an experienced Performance Marketing Manager with a strong agency background and a proven track record of managing international client campaigns. The ideal candidate is both strategic and hands-on, capable of executing and optimizing paid media campaigns across multiple platforms (Google, Meta, LinkedIn, etc.), managing client relationships, and driving ROI for clients in our preferred industries.Responsibilities:Strategy & Campaign Management- Plan, execute, and optimize multi-channel paid marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, Display, etc.)- Design and implement performance marketing strategies tailored for international markets (US, UK, etc.)- Monitor daily performance, identify trends, and proactively adjust campaigns to meet KPIsClient Handling - Act as the main point of contact for international clients, leading strategy calls and campaign reviews- Translate client goals into clear action plans with performance benchmarks- Manage expectations, report results, and provide strategic recommendations to improve ROIAnalytics & Optimization- Conduct A/B testing, audience targeting, and landing page optimization- Analyze campaign data and present actionable insights using tools like Google Analytics (GA4), Data Studio, and platform-specific dashboards- Monitor CAC, ROAS, CTR, CPL, and other critical performance metricsCollaboration & Coordination - Work closely with content, design, and development teams to align creatives and messaging with campaign objectives- Stay up to date with platform updates, emerging tools, and best practices. (ref:updazz.com)
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