Job Description

Job Summary:The Performance Marketing Manager is responsible for driving customer acquisition, engagement, and revenue growth through data-driven digital marketing B2B and B2C campaigns. This role focuses on optimizing paid media channels (e.g., Google Ads, Meta, LinkedIn, programmatic, and affiliate marketing) to maximize ROI and meet business KPIs.Key Responsibilities:Campaign Strategy & Execution:- Develop, implement, and manage multi-channel performance marketing campaigns (paid search, social, display, programmatic, email, and affiliate).- Allocate budgets efficiently across campaigns to achieve cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion rate targets.- Conduct A/B testing (ad creatives, landing pages, audiences) to improve campaign performance.Data Analysis & Optimization:- Monitor campaign performance daily using tools like Google Analytics, Meta Ads Manager, and CRM platforms.- Optimize bids, targeting, and ad placements based on data insights.- Identify trends and adjust strategies to improve KPIs (CTR, CVR, LTV).Budget & ROI Management:- Track and report on campaign spend vs. performance metrics.- Ensure campaigns align with budgetary constraints while scaling profitable channels.Collaboration & Reporting:- Work with creative, content, and product teams to align campaigns with brand messaging and customer journeys.- Provide regular reports to stakeholders on campaign results, insights, and recommendations.Emerging Trends & Tools:- Stay updated on digital marketing trends, algorithm changes, and new ad platforms/tools (e.g., AI-driven optimization).- Test innovative tactics to improve audience targeting and conversion rates.Qualifications & Skills:- Experience: 1-3 years in performance marketing, paid media, or digital advertising.Technical Skills:- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and CRM platforms.- Knowledge of tracking tools (UTM parameters, Google Tag Manager).- Familiarity with A/B testing and attribution models.- SEO Experience and knowledge preferred- Analytical Mindset: Strong data analysis and Excel skills (pivot tables, Looker, Tableau, or SQL is a plus).- Soft Skills: Detail-oriented, results-driven, and able to manage multiple projects in a fast-paced environment.- Bonus: Experience in Recruitment/Job Industry preferred.Performance Metrics:- ROAS, CPA, conversion rates, CTR, and customer acquisition costs.- Growth in qualified leads or sales attributed to campaigns.- Efficiency in budget utilization and scaling. (ref:updazz.com)