Job Description

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
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Responsibilities:

• Maintain day-to-day client contact for SEM Campaign execution
• Responsible for understanding client goals and agency deliverables
• Responsible for contributing ideas to grow the client's business
• Develops comprehensive agendas for weekly client planning/status meetings
• Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.
• Tracks, analyses and summarizes program results and progress
• Provides clients with budget updates
• Help prepare and research needed materials for client presentations and engagements
• Conduct research and fact-finding for reports, presentations and articles
• Set up and provide support on 3-5 search projects of various sizes
• Perform keyword research and basic analysis
• Monitor progress of campaigns using various reporting tools
• Be able to clearly convey and explain search engine best practices to company associates and to clients.
• Training subordinates with goal to make each member self-efficient and execute independently.
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
• Generates campaign reports and is responsible for pacing, QA and trafficking
• Provides initial insights on campaign trends to executives and planners

Qualifications & Requirements:

• A Graduate/PG/MBA in Digital Marketing or equivalent with at least 3-5 years ops experience implementing and supporting search marketing activities
• Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences
• Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings
• Team building skills along with deliverables.
• Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
• Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.

Location: Mumbai
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent