Job Description

Job Title:

Manager - Paid Media

Location:

Gurgaon

About Us:

AdLift Marketing Pvt. Ltd is a leading digital marketing agency specializing in providing innovative solutions to clients worldwide. We are seeking a talented and experienced Senior Paid Media Manager to join our dynamic team.

Job Overview:

As the Senior Paid Media Manager, you will be responsible for developing, implementing, and managing paid media campaigns across various platforms, including search, social, and display. You will work closely with the marketing team to drive campaign success and achieve client goals.

Responsibilities:

Develop and execute paid media strategies to drive client acquisition and engagement. Manage and optimize paid media campaigns across search, social, and display platforms Conduct keyword research and analysis to identify new opportunities Monitor campaign performance and provide regular reporting to clients and internal stakeholders. Stay up to date with the latest trends and best practices in paid media marketing Collaborate with the creative team to develop compelling ad copy and visuals Manage relationships with media partners and vendors Provide guidance and mentorship to junior team members

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field 5 years of experience in executing paid media campaigns across search, social, and display platforms In-depth knowledge of paid media tools and platforms, such as Google Ads, Facebook Ads Manager, and Display & Video 360 Strong analytical skills and the ability to interpret data to make informed decisions Excellent communication and presentation skills Proven track record of managing successful paid media campaigns Experience managing budgets and optimizing campaign performance * Ability to work in a fast-paced environment and manage multiple projects simultaneously