Job Description

Ready to shape the future of work?
At Genpact, we don't just adapt to change--we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.
If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
Inviting applications for the role of Manager - Paid Media, Direct Response Manager (PPC + Partnerships)
The Direct Response Assistant Manager (PPC + Partnerships) sits as part of our in-house paid media team. This role has two focuses: Direct Publisher Partnership management and Paid Search support. This role supports the existing Paid Search Manager and Head of Global Paid Media. You'll also work closely with other digital subject matter experts within Campaign Strategy, Paid Social, Performance Marketing, Web, SEO, and Analytics teams.
Responsibilities
Partnerships:

• Manage, track, and optimize Direct Publisher Partnerships including Native Ads, Contextual Ads, Content Syndication and Download campaigns in support of Genpact's lead gen and awareness goals
• Review partner performance insights to ensure Genpact invests in the most effective channels from both a front- and back-end standpoint

Paid Search:

• Monitor Paid Search and Direct Response campaign performance, identify areas for improvement, and implement optimization strategies
• Conduct Paid Search keyword research and update the negative keyword lists
• Collaborate with Go-To-Market teams to regularly refresh Paid Search ad copy and landing pages based on Genpact's evolving product and service portfolio
• Stay up to date with the latest PPC trends, best practices, and algorithm updates, particularly within the context of Generative/Agentic AI and LLMs

Conversion optimization:

• Work with the Demand Gen team to understand lead quality and conversion rates through the sales funnel and optimize media plans accordingly.

Qualifications we seek in you!
Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred
• Experience managing and optimizing paid media campaigns, preferably in a B2B environment, with working knowledge of PPC, publisher partnerships, and/or Direct Response campaign management
• Google Ads Certification
• Experience working with paid search management tools, such as Skai, Optmyzr or Marin (preferred)
• Fluent in English with excellent communication skills

Preferred Qualifications/ Skills

• An analytical, data-driven mindset with experience using web analytics tools (e.g. Google Analytics, Adobe Analytics)
• Highly organized and effective multi-tasker with excellent attention to detail
• Proven ability to build stakeholder relationships and work efficiently in an international environment across multiple time zones

Why join Genpact?

• Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation
• Make an impact - Drive change for global enterprises and solve business challenges that matter
• Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Let's build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Skills Required