Job Description

Company: Seashels India is a World\'s first Conversational Shopping app directly with fashion storesInception: 2022Working Days: 6 Days (Hybrid job):- Execute overall performance marketing strategy- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.- Work with creative and marketing teams to test strategies and innovation- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.- Build influential target audiences and segments for every message to drive engagement and revenue performance against KPI goals.- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.- Use customer data such as app behaviour to personalise the message and content.- Work with designers and copywriters to optimize email creative and template structure based on best practices.- Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.If you\'re looking for a change and/or career advancement,) me an updated copy of your resume with the below details -Years of Exp:Current CTC:Expected CTC:Notice Period:Current Location:Reason for change: (ref:updazz.com)

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