Job Description

Innorenovate is hiring for Digital Marketing Manager - Real Estate (Offline + Online) for one of our client, Job Title: Digital Marketing Manager - Real Estate (Offline + Online)Location: MumbaiExperience: 5+ YearsIndustry: Real Estate (Residential/Commercial)Employment Type: Full-TimeJob SummaryWe are seeking an experienced and proactive Digital Marketing Manager with strong exposure to both online and offline real estate marketing. The role is responsible for driving lead generation, brand visibility, and campaign success through integrated marketing strategies across digital platforms, real estate portals, outdoor media, and on-ground marketing activities in Mumbai.Key ResponsibilitiesDigital Marketing & Lead Generation- Plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, LinkedIn, and real estate portals (99acres, Magicbricks, Housing, NoBroker, etc.).- Develop landing pages, emailers, automation workflows, and retargeting campaigns for lead nurturing.- Manage digital budgets, CPL, CPV, and ROI targets across all platforms.- Coordinate with CRM/Sales teams to track conversions and improve lead quality.Offline Marketing & Campaign Execution- Plan and execute offline marketing activities like hoardings, print ads, kiosks, newspaper inserts, radio, tele-calling campaigns, and society activations.- Coordinate with vendors, event agencies, printers, and media houses for campaign setup and delivery.- Track and optimize offline campaign performance, cost, and impact.Branding & Creative Management- Create and manage marketing collateral such as brochures, flyers, hoardings, standees, videos, site branding material, and project branding.- Ensure consistent brand messaging in all digital and offline campaigns.- Work with creative agencies, photographers, designers, and production teams.Project Launch & Site Activities- Support marketing plans for pre-launch, launch, and post-launch phases.- Manage on-site branding, promotional events, and site-visit campaigns.- Coordinate with sales teams to increase walk-ins and conversions.Website, SEO & ORM- Manage and update project/company websites for performance and lead flow.- Improve organic rankings and traffic through SEO strategies.- Monitor and respond to online reviews, queries, and comments.Reporting & Analytics- Monitor performance of digital and offline campaigns using analytics tools.- Deliver weekly/monthly reports on leads, traffic, CPL, conversions, and ROI.- Provide insights and recommendations for improvement.Required Skills & Qualifications:- Bachelor's degree in Marketing, Communications, Business, or related field.- Minimum 5 years of experience in real estate marketing with exposure to both digital and offline channels.- Hands-on experience with Google Ads, Meta Ads, SEO, Analytics, CRM tools.- Experience handling offline media vendors, activations, and event management.- Strong project management, communication, and creative thinking skills.- Understanding of Mumbai real estate market and buyer behavior.Preferred Tools Knowledge:- Google Ads, Meta Business Manager- Google Analytics, Search Console- HubSpot/Salesforce/Real estate CRM- Canva/Adobe tools (preferred)Compensation:- Competitive, based on experience and skillset.Key Attributes:- Result-driven, proactive, and organized- Strong stakeholder management- Ability to work in a fast-paced real estate environment (ref:updazz.com)

Skills Required