Job Description

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Job Documentation
Job Title:
Business Development Representative
Job Code:
Department:
Healthcare
Job Level:
Function:
FLSA Classification:
Job Family:
Approved by:
Reports To (Job Title):
Approved Date:
JOB SUMMARY
A brief summary of the job's primary purpose (3 - 4 sentences)
The Business Development Representative (BDR) will play a pivotal role in the outbound and inbound prospecting efforts of the Healthcare Growth Office. The BDR will collaborate closely with the sales team to drive new business opportunities and contribute to the overall growth strategy. This role involves account and contact research, sales engagement outreach, collaboration with sales leadership, sales representatives they support, and marketing.
KEY DUTIES AND RESPONSIBILITIES
Please list 8 to 10 key duties and responsibilities and include the percentage of time spent on each. Include only those responsibilities where the time spent is a minimum of 10% of total time.
Key Duties and Responsibilities
% Time Spent
Outbound Prospecting:

• Collaborate with sales team to identify target accounts and contacts.
• Execute, monitor, and track progress with targeted outbound sales campaigns by line of business and market.
• Employ a consultative approach to understand prospect needs and articulate the unique value our products/services offer.

Inbound Prospecting:

• Efficiently qualify inbound leads generated through marketing efforts.
• Respond to the inbound emails within the stipulated timeline and seamlessly transition them to the sales team.

Market Research:

• Conduct periodic market research on prospects to enhance the understanding of their priorities.
• Leverage various databases and tools, including but not limited to ZoomInfo, XIQ insights, and other forthcoming tools integrated into Salesforce.

Messaging Development:

• Create and optimize inbound and outbound call scripts tailored to specific industries, pain points, and value propositions.
• Create targeted messaging by line of business and persona to align outbound messaging with overall brand positioning and marketing campaigns.

Collaboration and Communication:

• Foster communication, collaboration, and reporting with the sales, marketing, SWAT, and other cross-functional teams.
• Share data insights and feedback from outbound efforts to continually refine message development and outreach approaches.

Reporting and Analysis:

• Utilize CRM tools to plan and track activities, update prospect information, and generate reports on performance metrics.
• Analyze call data and outcomes to identify trends, successes, and areas for improvement.

90%
Other business-driven activities for the business development team
10%
Note: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, abilities, and skills required of personnel so classified.
SUPERVISORY RESPONSIBILITIES
Please indicate what jobs (job titles) report to this job (direct and indirect reports).
This role does not have any direct reports at this time.
QUALIFICATIONS
Minimum education and years of experience are required to perform this job.

• Bachelors Degree or equivalent required.
• 1-2 years of experience in a Business Development or similar role, preferably in healthcare sales operations.

KNOWLEDGE AND SKILLS
Specialized knowledge and skill requirements to perform this job including certifications, licenses, etc.

• Prior experience in the healthcare domain, particularly in payer and provider operations, analytics, and digital tools, is advantageous.
• Strong relationship-building skills and effective communication and presentation abilities.
• Ability to collaborate effectively with cross-functional teams, especially with Sales.
• Familiarity with CRM software (e.g., Salesforce), sales engagement tool (e.g. (SalesLoft, Outreach, Groove, etc), research tools, and proficiency in Microsoft Office.

WORK LOCATION