MEFF is the new department chartered to bring and build media analytics solutions - MMM and MMT back to NIQ portfolio of products. It fits well in the larger Brand and Media solutions under the SA&I portfolio which combines capabilities in Consumer Insights, Brand and Customer Experience, Advertising, Innovation, Pricing and Revenue Management, Shopper and Retail Insights, and Business Drivers and Forecasting, we are the only player in this space that can deliver the Full ViewTM.
The strategic Initiative customer success role is to work on key initiatives that will help our existing solution, process, workflows and deliverables get faster and of better quality.
He/she collaborates with cross-functional teams to develop and implement strategic plans, monitor progress, and ensure successful execution. The key areas of focus are:
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