Job Description

Marketing - Manager - Growth & Retention (CleverTap/D2C/App-first)About us:Handpickd is a fast-paced, high-growth startup revolutionizing the fresh produce delivery space with zero stocks, zero dark stores, and zero plastic packaging. We focus on delivering the freshest fruits and vegetables directly to customers while ensuring sustainability and quality.About the Role:We're looking for a highly motivated Marketing Manager to lead strategic marketing initiatives, drive campaign performance, and shape the customer engagement experience across digital platforms.If you're passionate about crafting compelling user journeys and have hands-on experience with CleverTap, this role is perfect for you.Key Responsibilities:- Develop and execute marketing strategies aligned with business goals and customer insights- Design and run innovative marketing campaigns across app, web, and digital platforms- Create engaging, app-exclusive offers that improve user retention and engagement- Build and optimize user journeys in CleverTap, segment users, and monitor campaign performance- Collaborate with design, product, tech, and sales teams for seamless execution- Track KPIs, generate performance reports, and optimize campaigns for ROI and satisfactionRequirements:- 3+ years of experience managing end-to-end marketing campaigns (preferably app-first or D2C)- Proficient in CleverTap - journey building, segmentation, analytics, and automation- Strong analytical skills to convert performance data into actionable marketing strategies- Creative thinker with a knack for innovative campaign ideas and offer mechanics- Excellent communication and leadership skills- Familiarity with Google Analytics, Meta Ads, and CRM platforms is a plusWhy Join Us:- Own marketing from strategy to execution- Be part of a fast-growing, impact-driven team- Collaborate with passionate and innovative minds- Competitive compensation + performance-based perks (ref:updazz.com)

updazz .com