Job Description

: Manager - Marketing (Referral)

Hospital:

Felix Hospital

Location:

Noida

Department:

Marketing / Business Development

Position:

Manager - Referral Marketing

Reporting To:

Senior Manager / Head - Marketing & Business Development

HR Contact:

Deepanshu - 9643653928

1. Position Overview

Felix Hospital is looking for a dynamic and target-oriented

Manager - Referral Marketing

who will be responsible for building, managing, and growing the hospital's referral network.
The role involves developing strong relationships with

referring doctors, clinics, diagnostic centers, local healthcare practitioners, and community influencers

to increase

IPD and OPD patient flow

.

The ideal candidate must have strong interpersonal skills, local market knowledge, and the ability to execute referral development strategies.

2. Key Responsibilities. Referral Network Development

Identify, onboard, and engage

referring doctors, clinics, nursing homes, and healthcare practitioners

. Build and strengthen long-term relationships to ensure continuous patient referrals. Conduct regular field visits and maintain visibility in the referral market.

B. Patient Flow & Business Growth

Increase

OPD/IPD patient footfall

through active referral channels. Track daily/monthly referral patient numbers and ensure conversion targets are met. Coordinate with hospital departments to ensure smooth patient experience and timely service delivery for referral patients.

C. Relationship Management

Act as the primary point of contact for all referral partners. Conduct regular meetings, follow-ups, and engagement activities with existing and new referral sources. Organize CME programs, networking meets, and outreach activities to maintain strong relationships.

D. Market Intelligence & Strategy

Monitor competitor activities and referral trends in Noida & NCR. Identify new markets, areas, and potential referral partners for expansion. Suggest and implement growth strategies to enhance the hospital's referral business.

E. Reporting & Documentation

Maintain updated referral database with visit reports, feedback, and performance metrics. Submit daily/weekly/monthly MIS reports to management. Track revenue generated through referral channels and analyze performance against targets.

3. Skills & Competencies Required

Strong communication and relationship-building skills. Good networking ability with healthcare professionals. Self-motivated with strong fieldwork and sales orientation. Ability to handle pressure and achieve business targets. Knowledge of hospital services, patient flow, and local healthcare market. Proficiency in MS Office & reporting tools.

4. Qualifications & Experience

Bachelor's degree in Marketing / Healthcare / Business Administration. MBA/PGDM preferred but not mandatory.

3-7 years of experience

in

Referral Marketing / Business Development

in a hospital or healthcare organization. Proven track record in building referral networks and achieving patient flow targets.

5. Key Performance Indicators (KPIs)

Number of new referral partners onboarded. Monthly OPD/IPD patient flow from referral sources. Revenue achieved from referral segment. Retention and engagement of referral partners. Frequency of field visits & activity execution.

6. Compensation & Benefits

(As per Felix Hospital HR policy - may include incentives, conveyance, mobile allowances.)

7. HR Contact for Application

Deepanshu (HR Department)

9643653928

Candidates may call or WhatsApp for more details or to schedule an interview.

Job Type: Full-time

Pay: ?50,000.00 - ?80,000.00 per month

Work Location: In person