Job Description

Key Responsibilities

1. Market Intelligence & Research

Analyze real estate market trends, competitor movements, and customer preferences. Translate research findings into actionable marketing strategies and business insights. Identify new market opportunities and assess project potential through data mining and forecasting.

2. Branding & Positioning

Maintain and elevate premium brand identity across all platforms. Define clear brand messaging, tone, and value proposition for each project. Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.

3. Marketing Strategy & Campaign Execution

Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels. Collaborate with creative agencies and media partners to ensure campaign consistency and innovation. Optimize campaign performance based on lead quality, engagement, and ROI metrics.

4. Budgeting & ROI Monitoring

Plan and manage the annual marketing budget, ensuring effective utilization and cost control. Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.

5. Product Promotion & Lead Generation

Promote project-specific USPs through targeted marketing strategies. Drive high-quality lead generation and nurturing funnels using CRM tools and automation. Collaborate with the sales team to improve lead-to-booking conversion rates.

6. Customer Engagement & Experience

Enhance pre-sales customer experience through interactive digital content, events, and relationship management. Implement surveys and feedback mechanisms to assess engagement levels and make improvements.

7. Analytics & Performance Measurement

Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance. Generate periodic reports to present to senior management and refine marketing decisions.

8. Compliance & Crisis Management

Ensure marketing practices comply with RERA and other legal regulations. Prepare contingency plans and lead marketing crisis communication if required.

9. Team Leadership

Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics. Foster a creative, collaborative, and data-centric culture within the marketing function.

10. Cross-Functional Collaboration

Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution. Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision-making.
Prefer candidate is from Real estate industry

Location - Pune

Experience - 8 + Years

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per year

Work Location: In person