Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.
Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC-and every type of organization in between-we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.
The
Manager, Marketing Operations
is an experienced and data driven leader of Daxko's high performing marketing operations team. As an advanced expert in Hubspot, this leader is responsible for the seamless execution and optimization of marketing campaigns, management of marketing technologies, and the development of scalable processes to drive marketing operations efficiency and performance. The Manager, Marketing Operations will be proactive, thoughtful, and collaborative with marketing partners. The
Manager, Marketing Operations
reports to the
Senior Director, Marketing Operations.
Supervisory Responsibilities:
Leads a global team of Marketing Operations specialists, empowering them to do their best work and drive impactful results together.
Oversee and understand team coverage model and proactively recommend staffing plans
Recruits, interviews, hires, onboards, and continuously trains team members to achieve high performance
Manages the day-to-day workflow of the team
Establish clear team goals, priorities, and performance metrics that are aligned with organizational objectives
Conduct regular one-on-ones, performance reviews, and feedback sessions to support individual growth and enforce company policies
Essential Duties/Responsibilities:
Architect and scale HubSpot email execution strategy and automation, including multi-stream nurtures, complex workflows, and behavioral triggers
Partner across the marketing organization to streamline processes and operationalize full-funnel lead lifecycle management including deliverability, scoring, segmentation, and routing.
Collaborate with senior leadership to execute marketing strategies and find solutions by bringing valuable insights and best-in-class recommendations to the table that improve performance
Lead the development and execution of our data strategy, including master data management, Hubspot-Salesforce taxonomy (custom objects & bi-directional field mapping), deliverability best practices, and data integrity
Advise on email, webinar, and landing page operational strategy, optimizing for conversion and making recommendations aligned with best practices
Act as the go-to expert for systems and data quality, troubleshooting workflows, ensuring data hygiene, and supporting mission-critical initiatives for the marketing team
Build and maintain clear documentation for processes, systems architecture, and SOPs to support consistency and scalability
Continuously look for opportunities to automate, simplify, or improve how marketing operations works
Apply Agile principles across project planning and execution to testing, rollout, and performance reporting
5% Travel Required
Qualifications
Expert-level proficiency in HubSpot
Hands-on-keyboard experience with best-in-class marketing technology platforms, examples include Salesforce, Outreach, Qualified, Clay, LeanData, Goldcast
Ability to successfully connect marketing and sales systems to streamline efforts like ABM, highvolume lead gen, and customer expansion
Proficient with digging into data and visualization tools, making sense of trends with clear, actionable takeaways
Clear communicator, collaborative teammate, and a natural problem solver with great leadership instincts and organizational skills
Required Education and Experience:
Bachelor's degree in business, marketing, or equivalent experience
Hubspot, Qualified, Salesforce and GA certifications
Experience with project management software (i.e., Asana, Monday.com, etc.) and can keep complex workflows moving smoothly
Experience running multi-channel marketing campaigns end-to-end - from execution and tagging to performance analysis and turning insights into recommendations
4-6 years of experience in B2B Marketing Operations, with a strong grasp of what drives growth
2+ years of deep, practical experience using HubSpot
2+ years of leadership experience
Preferred Education and Experience:
Bachelor's degree in MIS, Data Analytics, or equivalent experience
Basic HTML/CSS knowledge for troubleshooting
Deep knowledge of email deliverability and domain health
Experience with predictive analytics to drive smarter decisions
Experience managing systems across multiple brands or teams
Physical Requirements:
Prolonged periods of working on a computer
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include: