Job Description

:
Naukri Campus - Marketing Manager JD
Key Responsibilities

• Develop and execute B2C marketing strategies to drive brand awareness, student acquisition and platform engagement
• Design user engagement initiatives, contests, and experiential marketing programs for campus events
• Manage social media presence and influencer partnerships to build brand affinity
• Identify, negotiate, and execute strategic partnerships / brand alliances / co-marketing initiatives across various industries to drive user acquisition & engagement

The ideal candidate should

• 4-7 years of experience in consumer marketing, preferably targeting GenZ/college student demographics
• Proven experience in negotiating, structuring and managing strategic partnerships / brand alliances
• Understanding of the student ecosystem, campus culture & youth marketing trends across India
• Creative mindset with strong project management capabilities and attention to detail

Department:
Marketing
Skills Required:
Alliances, student engagement, campus events
Designation:
Manager, Marketing - Naukri Campus

Skills Required