Job Description

Department
Marketing
Job posted on
Jul 31, 2025
Employee Type
AS-IN-OR
Experience range (Years)
5 years - 8 years

Do you want to be part of a fast-growing tech startup
building innovative and sustainable technology in the Agriculture sector and working on the projects that define the larger outcome for generation

About AgroStar:

AgroStar is India's foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to great quality farm inputs.


Today, AgroStar provides full-stack solutions to millions of farmers across 11 Indian states via an omnichannel approach. Along the journey, we have built India's largest agronomy advisory center, a highly engaged digital farmer network with over 9.5 million users, and a retail network of 8500+ stores. These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.


In March 2022, we acquired INI Farms, and with this, we are now exporting our farmer's produce to over 20+ countries across the globe.


With massive synergies across the value chain to unlock, we are excited about our next exponential growth phase while being more mission-focused than ever! #HelpingFarmersWin!


Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.

The Role:

Strategy & Planning

Define and lead the Go-To-Market (GTM) strategy at the country level. Develop and implement national campaign plans and local marketing initiatives aligned with regional strategies and the annual marketing budget. Contribute to state product portfolio strategy and 3 years product positioning plan Create a digital marketing strategy in alignment with online capability team and collaborate with execution

Budget Management

Develop and manage the annual marketing budget, ensuring efficient resource allocation to maximize ROI. Ensure marketing spend aligns with regional guidelines and sales ratios. Monthly reporting of the budget utilization to the sales head and provisioning to the finance team

Market Intelligence

Conduct market research to identify trends, customer needs, and competitive insights. Use data to refine local marketing strategies and respond to industry changes and regulatory shifts.

New Product Launches

Lead local execution of the New Product Launch playbook. Oversee all launch activities from market positioning and pricing to promotional planning and demo trials.

Campaign Execution

Design and implement targeted marketing campaigns aligned with GTM strategy and national objectives. Ensure consistent messaging, brand compliance, and alignment with sales priorities.

Performance & Reporting

Track KPIs and campaign performance metrics; report results to senior management. Consequence management by rigorous reviews of bottom performers to increase efficacy

Collaboration & Leadership

Work closely with sales teams and the Head of Sales to ensure integration between marketing and commercial activities. Lead and develop a high-performing marketing team, fostering collaboration and professional growth. Collaborate with Design, Video and marcom team in execution of National campaigns

Qualifications

we look for:

5-8 years of field marketing experience, preferably in the Agrochemical industry. Proven marketing experience, ideally within the agrochemical / crop protection or related industries. Strong background in product launches, market strategy, and regulatory compliance. Excellent project management skills with the ability to juggle multiple priorities. Fluency in Hindi and English is required. Experience working in collaborative culture will be given an extra edge


Most importantly, we are looking for passionate intrapreneurs who want to work at the grass root level, drive impact in India's biggest sector & Help Farmers Win!