Job Description

Job Location

BANGALORE HO

Areas of interest

MARKETING

Job Type

Professional

Job ID

SA-J600

Minimum requirements

Location: Bengaluru Experience: 5-6 Years Industry Preference: Aviation experience (1-2 years) is highly preferred. Role Overview: We are looking for a dynamic and experienced Assistant Manager / Manager - Marketing to lead our comprehensive marketing strategies. The ideal candidate is a true 360-degree marketer who bridges the gap between traditional media (ATL) and on-ground activation (BTL), while integrating modern digital channels (OTT/Online). You will be responsible for end-to-end campaign execution, media buying, and vendor management to drive brand visibility and customer acquisition. Required Qualifications: . Experience: Minimum 5-6 years of progressive experience in a marketing role. . Media Expertise: Proven track record of executing large-scale campaigns across Print, TV, Radio, and OOH. . Digital Savviness: Experience with OTT advertising and general digital marketing principles. . Vendor Skills: Strong capability in vendor coordination, negotiation, and relationship management. Preferred Qualifications: . Industry Context: 1-2 years of experience in the Aviation sector is strongly preferred. . Technical Skills: Hands-on experience with Adobe Creative Cloud (Photoshop, Lightroom, and After Effects) is a significant advantage. . Education: MBA or MasteraEUR(TM)s degree in marketing or communications. Key Competencies: . Excellent communication and interpersonal skills. . Ability to handle high-pressure situations and tight deadlines. . A creative mindset with a data-driven approach to decision-making.

Key Responsibilities

Key Responsibilities 1. 360A Campaign Strategy & Execution . Plan and execute high-impact ATL (Above The Line) and BTL (Below The Line) marketing campaigns. . Manage media planning and buying across diverse channels, including Newspaper (Print), OOH (Billboards/Airport Media), TV, FM Radio, and OTT platforms. . Ensure seamless integration of offline campaigns with online digital strategies to maximise reach. 2. Vendor & Agency Management . Act as the primary point of contact for external agencies, media buying houses, and vendors. . Negotiate rates, manage contracts, and ensure timely delivery of marketing assets and media slots. . Monitor vendor performance to ensure quality standards and cost-effectiveness. 3. Creative Oversight & Production . Collaborate with creative teams to develop compelling ad creatives for various formats. . Hands-on Contribution: Utilise proficiency in Adobe Creative Cloud (Photoshop, Lightroom, After Effects) to make quick edits, approve designs, or create internal assets when necessary. 4. Performance Monitoring & Budgeting . Track the ROI of offline and online campaigns. . Manage the marketing budget, ensuring funds are allocated efficiently across different media channels.