A Marketing Manager develops, implements, and oversees strategic marketing plans to promote a company's brand, products, or services, focusing on driving growth and awareness by managing campaigns (digital, content, events), leading teams/agencies, controlling budgets, analyzing market trends, and collaborating across departments like sales and product development to meet business goals and ROI targets.
Key Responsibilities:
Strategy & Planning:
Develop multi-channel marketing strategies, identify target audiences, set objectives, and create actionable plans.
Campaign Management:
Lead execution of campaigns across digital (SEO, social, email, paid), content, and traditional media.
Team & Agency Leadership:
Manage marketing teams, train associates, and coordinate with external agencies.
Budget & Performance:
Oversee budgets, set KPIs, track ROI, and analyze campaign performance to extract insights.
Cross-Functional Collaboration:
Work with sales, product, and senior leadership to align marketing with overall business objectives.
Market Research:
Analyze consumer trends, market analysis, and competitor activities to build effective strategies.
Brand Management:
Shape brand image, manage public relations, and ensure consistent messaging.
Core Duties:
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