Job Description

Our clients are a Leading Fastener organization with a state-of-the-art manufacturing setup and excellent corporate connections.Our clients are looking for an accomplished Marketing Manager in the field of Fasteners industry based in Chennai and Delhi.Ideal candidates must demonstrate high initiative, ownership, and integrity and possess a strong entrepreneurial drive and vision. Job Summary:The Marketing Manager will develop and implement strategies to enhance brand visibility, drive customer acquisition, and optimise digital marketing initiatives. The role requires strong experience in B2C and B2B marketing, market analysis, and business development.Position:- Marketing ManagerLocation:- Chennai/ DelhiExperience:- 10+ years of experience in B2C marketing, preferably in the screw marketingKey Responsibilities:- Brand & Market Positioning : Establish as a preferred supplier for industries such as construction, white goods, electronics and automotive.- Market Research & Strategy : Identify target industries, conduct competitive analysis, and define customer acquisition strategies.- Market Survey & Brand Establishment : Conduct in-depth market research, identify gaps, and create strategies for establishing a strong brand presence.- Target Achievement & Strategic Alignment : Develop and implement plans to ensure the achievement of divisional and personal sales targets, aligning with overall company sales policies and strategies.- Market Analysis & Price Management: Monitor supply and demand, economic indicators, changing trends, and competitor activity to maintain an optimal product mix, sales volume, and pricing strategies.- Sales Forecasting & Quota Development: Establish sales objectives by forecasting and setting annual sales quotas for regions and territories, ensuring alignment with company goals and market conditions.- Offline Marketing: Organise/participate in trade shows and B2B networking events.- Sales Support: Assist in lead generation, customer retention strategies, and CRM integration.- Cross-functional Collaboration: Work with sales and production teams to align marketing initiatives with business goals.- Analyze customer insights, market trends, and marketing best practices to build successful strategiesPreferred Qualifications:- Experience with the screws manufacturing industry- Ability to read and interpret the customer's screws drawing- Strong analytical skills with proficiency in Excel/Google Sheets and marketing tools.- Master's degree in marketing, business, or a related field preferred.- Willingness to travel to industry events and customer sites as needed.The position is expected to be closed in the next 4 weeks.Our clients offer excellent salaries and career growth prospects.If interested, please mail your ResumeKindly also provide the below information:1. Name of Institute and Year of completing your Graduation :2. Name of your current organization:3. Types of products sold by your organization:4. Your current KRAs:5. Your current designation:6. Number of years of experience in Sales of Engineering products or Fasteners:7. Geographies managed:8. Size of the team managed:9. Annual sales revenues managed:10. Who do you report to:11. Your current CTC (Fixed + Variable) (lakhs per annum):12. Your expected CTC (Fixed + Variable) (lakhs per annum):13. Joining time if selected:14. Your availability date/time for the interview:15. Where do you stay in Chennai:16. Your mobile number:SameeraImpact HR Services (ref:updazz.com)